Links to Design Business Association
Bedford College’s South Bank Arts Centre
hosted a very special creative business breakfast on Tuesday April
12th.
Deborah Dawton, Chief Executive of the Design
Business Association was the speaker.
Drawing on the DBA’s Design Effectiveness
Awards, she illustrated how creativity can support a business and
she gave some top tips about how to appoint and manage the right
designer or design team.
Deborah discussed the arguments for investing
in design as a priority item in the marketing mix.
