Bedford College lecturer hooks global audience
Bedford College Arts Advanced Practitioner,
Jeffrey Tribe, has hooked global audiences with art projects that
challenge perceptions and stir the imagination from coastal faces
found on Google to an intriguing alphabet made from household
picture hooks.
“Hooks” is an alphabet that came about when
playing with picture hooks taken down when re-decorating a
room. It was first published on the New York Design Blog
'Swiss Miss', and with this exposure the piece has attracted
attention from all over the world. In fact it can now be
found on educational design websites in China and the USA as an
example of an alternative typeface.
This unique alphabet has most recently
attracted the attention of celebrated New York design writer Steven
Heller who will be using the alphabet in his forthcoming book
titled 'Ideas that Changed Graphic Design', due to be published by
Laurence King in 2011.
Talking about his global success, Jeffrey
says:
“It's fascinating to see how something as
cheap and basic as a set of brass picture hooks can travel around
the web and become the source material for so many new
applications.”
The work can be viewed on:
www.swiss-miss.com/2008/10/hooks-alphabet.html
